B4Ukraine
Business Outreach
We continuously engage with
companies still in Russia promoting
a responsible exit strategy
icon 200 Letters sent
icon 39% Response rate
icon 10% Meeting rate
What's New
Get PepsiCo out of Russia — sign the petition
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Help get PepsiCo out of Russia — sign the petition

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Russia goodbye! Three international firms completed Russia exit in September
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In September 2024, three foreign companies completed their withdrawal from Russia by either selling or liquidating operations

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Dove Maker Unilever Announces Russia Exit
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Unilever’s exit sends a clear message to the rest of the FMCGs remaining in the Russian market

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What We Do
Pepsi
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PepsiCo is a US multinational FMCG giant that has stayed in Russia despite its unprovoked and illegal war against Ukraine

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Mondelez International
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Mondelez International is an American snacking giant that has chosen to stay in Russia after the full-scale invasion of Ukraine

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Business Outreach
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Every week B4Ukraine reaches out to companies that continue operations in Russia to ask for a dialogue

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